Melissa Woodington
Central Home Brands
PROJECT
EverTru & Oceantex Fabrics Rebrand
ROLE
Studio Director, Lead Producer & Designer
Directed rebranding and merging of EverTru and Oceantex fabrics, custom indoor and outdoor fabrics, known for comfort and sustainability and utilized by major retailers.
Developed new brand standards, brand stories, and content to apply to website and fabric sample books and collaborated with textile teams to ensure accuracy of color and fabric specs.
Directed studio team from pre through post production on various photo and video shoots and collaborated to produce online content for Amazon, Home Depot, Lowes, Target, and Walmart.
PROJECT
Bark & Slumber Dog Beds, Central Pet & Garden Brand & Product Development
ROLE
Studio Director, Lead Producer & Designer
Designed Bark & Slumber brand visual identity, brand standards, and produced various print and digital assets to populate website, social media, copywriting, print, product labels, and packaging.
Managed studio team's pre/post production schedules and tasks to successfully launch several hundred skus across Amazon, Chewy, and Walmart, in collaboration with marketing, textile, and vendor teams.
PROJECT
Arden Selections Rebrand & Content Production
ROLE
Studio Director, Lead Producer & Designer
Directed rebranding of Arden Selections, parent company to EverTru and Oceantex Fabrics.
Developed new, simplified logo version, removing the S, while still keeping integrity of original logo for specific applications.
Directed studio team from pre through post production on various photo and video shoots and collaborated to produce online content for Amazon, Home Depot, Lowes, Target, and Walmart.
Developed new quality control process for studio textile teams to utilize in to ensure accuracy of product color when mapping in post production to produce final delierables to online retailers.